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Campaigns are useless [thought h]

In our business marcom campaigns are still quite hot. Lots of people are working on what Mark Ritson calls "mimimimimi" in this...

Geek is the new cool, being smart, especially when it comes to tech is very sexy. When WebSummit started in 2009 it was full of geeks...

*freely inspired by REM's "It's the end of the world as we know it" Branding makes life easier for people. Once you've been to Leon in...

Oh how we looove to collect data; like chipmunks and their nuts: small data, big data, sales data, meta data, consumer data, media data....

Many companies, big and small are bringing tech innovation that make our life easier. Amazon Go, Albert Heijn, but even more advanced...

The world is no longer working in silo’s. When I say silo I mean "isolated (one system, process, department, etc.) from others" We even...

Everyone talks about tech and data being the most important things right now, whether it is in marketing or startups, that is the main...

We've already said it: the age of the big reveal is over (tadaa). Especially when it comes to today’s tech world. And the good thing is:...

In the end, marketing is just people talking to people. We love talking to people that seem genuine, open and human.

It’s easy to think that digital is all about the touchpoints. But it’s the story that makes your content shine.