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Everyone is your audience [thought 7]

Your brand is a series of individual conversations with everyone, not only your target audience.

“Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place,...

Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br

Brand keys, organisational onions, triangles and pyramids are an easy target for criticism. Is that fair?

Digital has the most amazing power to bring us together.

First of all you have know where you sit in the world; second you have to let people know it.

The truth is we’re all feeling our way forward in digital. So how can you keep up?

Great brands are great at creating connection; bringing people and brands together. Digital hasn’t changed that. When done right digital...

Every story has the same basic premise. Somebody is having a hard time getting what they want. We love the journey, the struggle that comes

How true love finds its way through oil, rust and a dubious car from 1987