digital marketing

Out-trust (don't outsmart) [thought g]

Geek is the new cool, being smart, especially when it comes to tech is very sexy. When WebSummit started in 2009 it was full of geeks...

The darkened ‘behind-the-glass’ viewing room for focus groups are always revealing, especially when it comes to people who are critical of o

Whether it is marketing in a digital world or simply diving into your own marketing experience, trust yourself and your knowledge.

Your brand is a series of individual conversations with everyone, not only your target audience.

Focus on what you have. With food and brands alike too much and artificial flavouring conceals the true taste. Pure and fewer ingredients br