![Out-trust (don't outsmart) [thought g]](https://static.wixstatic.com/media/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_1499,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg)
![Out-trust (don't outsmart) [thought g]](https://static.wixstatic.com/media/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_2728,h_1820,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg)
Out-trust (don't outsmart) [thought g]
Geek is the new cool, being smart, especially when it comes to tech is very sexy. When WebSummit started in 2009 it was full of geeks...
![With great tech comes great responsibility [thought d]](https://static.wixstatic.com/media/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg/v1/fill/w_1499,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg)
![With great tech comes great responsibility [thought d]](https://static.wixstatic.com/media/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg/v1/fill/w_2728,h_1820,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg)
With great tech comes great responsibility [thought d]
Many companies, big and small are bringing tech innovation that make our life easier. Amazon Go, Albert Heijn, but even more advanced...
![It's the Story Stupid (not the data) [thought b]](https://static.wixstatic.com/media/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg/v1/fill/w_1499,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg)
![It's the Story Stupid (not the data) [thought b]](https://static.wixstatic.com/media/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg/v1/fill/w_2728,h_1820,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg)
It's the Story Stupid (not the data) [thought b]
Everyone talks about tech and data being the most important things right now, whether it is in marketing or startups, that is the main...
![Beta Rules! [thought a]](https://static.wixstatic.com/media/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg/v1/fill/w_1776,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg)
![Beta Rules! [thought a]](https://static.wixstatic.com/media/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg/v1/fill/w_2728,h_1536,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg)
Beta Rules! [thought a]
We've already said it: the age of the big reveal is over (tadaa). Especially when it comes to today’s tech world. And the good thing is:...
![Campaigns are useless [thought h]](https://static.wixstatic.com/media/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg/v1/fill/w_1520,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg)
![Campaigns are useless [thought h]](https://static.wixstatic.com/media/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg/v1/fill/w_152,h_100,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_f3f4a906f36f4e28a5830c4f8b4ce18b~mv2_d_5517_3678_s_4_2.jpg)
![Out-trust (don't outsmart) [thought g]](https://static.wixstatic.com/media/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_1520,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg)
![Out-trust (don't outsmart) [thought g]](https://static.wixstatic.com/media/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_152,h_100,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_c69234b7d2b24892b18330a4a2459a0e~mv2_d_4608_3072_s_4_2.jpg)
![It's the end of the branding as we know it* [thought f]](https://static.wixstatic.com/media/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.jpg/v1/fill/w_1520,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.jpg)
![It's the end of the branding as we know it* [thought f]](https://static.wixstatic.com/media/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.jpg/v1/fill/w_152,h_100,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_34afe564c3f14fe7a10893f2d7913a02~mv2_d_6016_4016_s_4_2.jpg)
![Start understanding data (stop scrooging it) [thought e]](https://static.wixstatic.com/media/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.jpg/v1/fill/w_1520,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.jpg)
![Start understanding data (stop scrooging it) [thought e]](https://static.wixstatic.com/media/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.jpg/v1/fill/w_152,h_100,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_592114c7422a40ee9853225f92f4eed1~mv2_d_5184_3456_s_4_2.jpg)
![With great tech comes great responsibility [thought d]](https://static.wixstatic.com/media/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg/v1/fill/w_1520,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg)
![With great tech comes great responsibility [thought d]](https://static.wixstatic.com/media/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg/v1/fill/w_152,h_100,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_d1cbf54625ad4400ab85515232a8421b~mv2_d_3800_2533_s_4_2.jpg)
![Silo thinking is dead. Long live silo's. [thought c]](https://static.wixstatic.com/media/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.jpg/v1/fill/w_1810,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.jpg)
![Silo thinking is dead. Long live silo's. [thought c]](https://static.wixstatic.com/media/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.jpg/v1/fill/w_152,h_84,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_3f1cd62b08d5401f803550454e2455eb~mv2_d_5392_3033_s_4_2.jpg)
![It's the Story Stupid (not the data) [thought b]](https://static.wixstatic.com/media/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg/v1/fill/w_1520,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg)
![It's the Story Stupid (not the data) [thought b]](https://static.wixstatic.com/media/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg/v1/fill/w_152,h_100,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_630d116a412e40498f7039394c398d9f~mv2_d_5616_3744_s_4_2.jpg)
![Beta Rules! [thought a]](https://static.wixstatic.com/media/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg/v1/fill/w_1810,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg)
![Beta Rules! [thought a]](https://static.wixstatic.com/media/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg/v1/fill/w_152,h_84,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_b77a5c1bd4694731bdfbe752daf630a2~mv2_d_3960_2228_s_2.jpg)
![It's just people, people [thought 19]](https://static.wixstatic.com/media/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_1520,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg)
![It's just people, people [thought 19]](https://static.wixstatic.com/media/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_152,h_100,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_870c12763b214b92a045b1f56b501a35~mv2_d_4288_2848_s_4_2.jpg)
![Focus on the Story [thought 18]](https://static.wixstatic.com/media/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg/v1/fill/w_1520,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg)
![Focus on the Story [thought 18]](https://static.wixstatic.com/media/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg/v1/fill/w_152,h_100,fp_0.50_0.50,q_90,enc_avif,quality_auto/801219_7727a9ba403a4b9c9c2cd4d9373716da~mv2_d_7952_5304_s_4_2.jpg)