Don't forget what you know [thought 8]

We've come across many brand leaders with lots of knowledge. Problem is they sometimes forget to trust their own knowledge, instinct and experience over the years, because of the enormous pressure of time and overall business responsibility (when you're stock is decaying, when you're distribution is under pressure, who can spend all their time on a brand strategy).

While all parties - agencies, customers and clients - will profit from clients taking a bit more time to use their own brain power and add that bit of sharpness a brief or a strategic framework requires. We want to know what you think, with our mutual expertise we can make a real difference.

Try it, you won't regret it.

We've talked to a lot of pre-Live Aid marketers who think that the digital world has come to make them obsolete. That it’s a scary new world and the sole preserve of digital natives; millennials, hipsters and cool kids.

The truth is, it’s a new take on an old world. If you have 30 years experience in marketing that hasn’t suddenly become irrelevant. Embrace this digital fantastic and apply all the experience and knowledge you have. You’ll then have a powerful combination.

Take the plunge. You’ll love it.

We created [NOFILTER] to help brands show their true character in this fantastic new digital world. And we created a book with our point of view in 19 thoughts on how to do just that. This is the eighth one. In the oncoming months we will publish the others one by one.

Please reach out here to ask questions, comment or give us your ideas.